Sulwhasoo believes a culture is fostered within the coexistence of tradition and modernity.

This September 2017, Sulwha Cultural Exhibition, the root of Sulwhasoo’s cultural mécénat activity conducted over the past 10 years, expands its scope to a global CSR campaign: BEAUTY FROM YOUR CULTURE.

About Campaign

BEAUTY FROM YOUR CULTURE

Sulwhasoo promotes the beautiful values of traditional culture.

This September 2017, on the 11th anniversary of our corporate social responsibility program to preserve traditional culture, we are launching BEAUTY FROM YOUR CULTURE across Korea, China, Singapore, and Malaysia with the limited edition Beauty From Your Culture sets from which a portion of the proceeds will be donated to each country’s cultural heritage projects.

In Singapore, We pledge a minimum contribution of S$10,000 for the Heritage Tree Scheme, to fund the protection, maintenance, and interpretation of heritage trees and structures at our country’s first UNESCO World Heritage Site – the Singapore Botanic Gardens.

Back To Nature

Limited Edition

BEAUTY FROM YOUR CULTURE · LIMITED EDITION

BEAUTY FROM YOUR CULTURE LIMITED EDITION
ESSENTIAL TRIAL KIT

Set Includes First Care Activating Serum EX Limited Edition 30ml, Essential Balancing water EX 30ml, Essential Balancing Emulsion EX 30ml, Gentle Cleansing Oil EX 15ml, Essential Firming Cream EX 5ml + Pouch

BEAUTY FROM YOUR CULTURE LIMITED EDITION
FIRST CARE ACTIVATING SERUM EX

Set Includes First Care Activating Serum EX Limited Edition 60ml, Essential Balancing water EX 15ml, Essential Balancing Emulsion EX 15ml, Essential Firming Cream EX 5ml, Radiance Energy Mask 15ml + Pouch

Limited Edition sets are available at all Sulwhasoo boutiques, counters, and official online stores from 28 September to 31 October 2017.

Design Story

The packaging is designed by renowned typographers Jin Dallae & Park Woohyuk, with inspiration from 2017 Sulwha Cultural Exhibition.

Reinterpreting the exhibition’s theme, the traditional Asian folklore of 《A Fairy and A Woodcutter》, a unique and modern graphic design was created.

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